"A mental disease has swept the planet: banalization. Everyone is hypnotized by production and conveniences - sewage systems, elevators, bathrooms, washing machines.

This state of affairs, arising out of a struggle against poverty, has overshot its ultimate goal - the liberation of humanity from material cares - and become an omnipresent obsessive image. Presented with the alternative of love or a garbage disposal unit, young people of all countries have chosen the garbage disposal unit. It has become essential to provoke a complete spiritual transformation by bringing to light forgotten desires and by creating entirely new ones. And by carrying out an intensive propaganda in favor of these desires."

Ivan Chtcheglov, 1953.

No comments: