"A mental disease has swept the planet: banalization. Everyone is hypnotized by production and conveniences - sewage systems, elevators, bathrooms, washing machines.
This state of affairs, arising out of a struggle against poverty, has overshot its ultimate goal - the liberation of humanity from material cares - and become an omnipresent obsessive image. Presented with the alternative of love or a garbage disposal unit, young people of all countries have chosen the garbage disposal unit. It has become essential to provoke a complete spiritual transformation by bringing to light forgotten desires and by creating entirely new ones. And by carrying out an intensive propaganda in favor of these desires."
Ivan Chtcheglov, 1953.